Utilise performance media to deliver effective, low-risk marketing initiatives.
With the performance media strategy, execution, and optimisation services from FlexB2B, your B2B technology marketing will spur action and yield results.
Why use an performance media?
Performance media can be a tremendous asset if your campaign’s objectives are to increase clicks, downloads, sign-ups, or sales. Performance media uses highly focused audience segments to provide personalised marketing messages based on their demographics, online behaviours, buying patterns, hobbies, and more. Performance media is a very low cost, low risk, yet extremely effective channel for producing leads. Common forms include paid advertisements on search engines, or ads or articles on B2B channels such as LinkedIn and you only pay when a person interacts with your marketing assets.
Performance media must include tracking and monitoring to guarantee that content, channels, and tactics are continuously improved to produce the best return on investment.
The approach FlexB2B takes to performance media
A sound strategy is essential up-front
An accurate and data-driven understanding of your campaign's goals and target audience is essential for performance media to be successful. We actively collaborate with you to establish this right away and to create a thorough performance media strategy.
Measurement and optimisation is an ongoing workstream.
We work together at every stage to continuously track, evaluate, and improve your performance media campaign, making sure you receive the most value and output from all of your efforts and channels.
Our capabilities within this service
Performance media strategy
Content creation
Campaign execution and optimisation
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FAQs about B2B social media services
When using performance media, you only pay when a customer engages with your advertising, such as by clicking through, subscribing, purchasing, or downloading. The pay-per-result model offers businesses a very low-risk, extremely cost-effective approach to sell their goods and services. The measurements of performance media clearly vary depending on the channel and the type of action that is required.
Due to the pay-per-result business model, performance media is excellent for campaigns with a broad audience. It’s also perfect for ads that focus on results and have a very clear call to action for potential partners or consumers. Clearly, brand or general awareness efforts would benefit more from it. Performance media can be utilised independently or as a component of a larger campaign or work schedule.
A banner ad on a website that is related to content a person has previously viewed, a sponsored video that plays before and after a video a person is watching, or an article on LinkedIn that is specifically relevant to a person’s industry and role are all examples of performance media. Performance media can be used across a variety of channels and media types, including social media, search engines, websites, mobile, and more. Businesses are charged based on how many people view, share, click, or purchase their material. Cost Per Click (CPC), Cost Per Impression (CPM), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Acquisition (CPA) are examples of payment models for performance media.