Using Account Based Marketing,
create more meaningful and lucrative
relationships with your customers.
Your knowledgeable Account Based Marketing company for B2B technology sales is FlexB2B.
Why use an ABM agency?
Consumers of technology today are frequently time-constrained and inundated with information. The market is overflowing with content, making it challenging for consumers to discern what is worthwhile or even real. The “buying committee” in a normal organisation is also bigger than it used to be, Gartner estimates it to be between 6 and 10 people, and it can sometimes include stakeholders who aren’t typically involved in business technology decisions. This implies that priorities can vary and that reaching an agreement can be difficult. ABM and a knowledgeable ABM agency can really make a difference in this situation.
With the assistance of an ABM agency, you may get to know your target clients, including their unique needs and objectives, and then aid them on their route to purchase in a genuine and transparent manner. It’s a clever move that might be quite advantageous for both you as the vendor and your client. Additionally, it has the potential to generate steady, long-term revenue growth.
Approach to Account Based Marketing at FlexeB2B
We continually seek opportunities for growth
We approach account-based marketing with a long-term perspective and are dedicated to assisting you in developing long-term connections with both individual customers and the buying groups they impact. We assist you in adjusting to shifting market and account circumstances by offering ongoing analysis and insight. As a result, your ABM plan is prioritised and improved as a result.
Since we are your dependable partner, they can have you as theirs.
We enable you to develop into a trusted advisor to your clients as your ABM agency. You are more likely to make insightful contributions, make insightful recommendations, and convert more high-value opportunities if you consistently produce strategic insights, research, marketing materials, and performance analyses.
Our capabilities within this service
Planning and Segmentation
Communications Strategy
Content Creation
Measurement and Analytics
Related Services
B2B Social Media
FlexB2B, a B2B social media firm, can assist you in reaching clients in the channels where they are actively researching or considering technology purchases since we have the strategic knowledge, social media expertise, and creative abilities to do so.
Learn more
Content Marketing
Content plays a key role in effective ABM marketing by positioning your people as thought leaders and trusted advisors. Our experienced team of copywriters and designers produce high quality engaging content, that attracts and nurtures your prospects.
Learn more
Social Selling
Our team provides high-quality, user-friendly templates for your regular ABM activities, as well as direction and training for your staff to produce internal, cost-effective, brand-consistent marketing content.
Learn more
FAQs about Account Based Marketing
The goal of account-based marketing (ABM) is to develop and maintain connections. Finding the accounts and stakeholders with the most potential comes first. Working together can help you better understand their demands over time, ensuring that your material is always offering solid advice. ABM is a long-term marketing technique that can be quite successful if used properly. You establish yourself as a reliable resource for your clients and are able to offer marketing data and advice that is highly focused. This makes them more likely to purchase from you and shows how well your solutions correspond with the needs of your consumers.
We have a wealth of experience assisting B2B technology companies with their ABM strategy and execution as an ABM agency. There are four crucial components:
- Recognition: locating priority clients and the important persons who work there, as well as forming connections to help people recognise your company’s name and employees.
- Reputation: enhancing your reputation by providing insights that show your knowledge, add value, or educate prospects.
- Relationship: interacting with potential customers and fostering the development of relationships through the proper channels (those that the target market prefers).
- Revenue: supporting growth and the foundation of your business relationships with targeted suggestions and efforts based on what we have discovered about the requirements of your audience.
Your ABM must be supported by a strong ABM strategy in order to be successful. To achieve results, you must have a well-thought-out strategy and plan in place that helps you choose the businesses and stakeholders you want to target. A thorough plan for how, when, and where you will cultivate these relationships is then required. How are you going to gain a reputation? What marketing resources will you employ to offer value, both now and in the future? What precise financial objectives do you have? A seasoned ABM firm like FlexB2B can collaborate with you from the beginning to create your ABM strategy and implement it gradually.
While many firms handle their ABM internally, working with a seasoned ABM agency like FlexB2B can have some significant advantages. An ABM agency may offer objective strategic advise about which accounts and stakeholders to target right away, assisting you in avoiding the usual mistake of focusing on companies that offer a “easy win” or with whom you already have a relationship. Additionally, an ABM firm like FlexB2B can provide considerable real-world expertise in B2B technology marketing and provide the specialist marketing materials you want to carry out your ABM strategy.
ABM is essentially a long-term tactic. It’s about creating the groundwork for success in the future and building on it over time. An ABM strategy can, however, frequently also result in immediate successes and revenue increases. For instance, you could launch a campaign around a simple cloud migration project. You can progress to content that supports conversations about far deeper and more sophisticated cloud efforts when you notice increased interaction with this material.