Utilising FlexB2B as your marketing automation company, assist your clients as they move through the purchasing process.
Utilise market-leading marketing automation solutions, along with strategic advice from the marketing automation experts at FlexB2B, to reach more customers more effectively.
Why use an marketing automation agency?
During the pandemic, there was a significant growth in the use of online tools and sales channels, with 70 to 80 percent of B2B decision makers now favouring remote human interactions or digital self-service. The fact that 70% of consumers say they are willing to make new, totally self-service or remote purchases over $50,000 and 27% of consumers even claim they would spend more than $500,000 online, is crucial.
Clearly, marketing automation has taken on a significant role in aiding companies in connecting with clients as they progress through the buying cycle. In order to produce and deliver precisely tailored content based on your buyer profiles and their purchasing intent, marketing automation employs AI and data-driven insights. Additionally, automation can help you scale up so that you can track the success of your email marketing campaigns, maximise website traffic, qualify leads more quickly, and transfer more qualified leads to sales.
The marketing automation strategy used by FlexB2B
Evolution through insight
In order to implement necessary technology updates and guarantee ongoing marketing success, we assist you in continuously analysing and optimising the impact of your marketing automation activities.
Beyond the tools
Utilise our strategic expertise and recommendations for choosing the right personas, channels, and messaging to make the most of the market sector's top marketing automation solutions.
Our capabilities within this service
Training and education
Outsourced marketing automation service
Strategic planning
Measurement and reporting
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FAQs about B2B social media services
Any component of the marketing lifecycle can be automated or “programmed” by a company using digital tools and platforms. Everything from strategy and planning through content development, distribution, and publication, as well as monitoring and reporting, can be included in this. In order to ensure that customers feel valued and cared for, daily marketing operations should be streamlined. This will free up marketing personnel to concentrate on developing fresh ideas and campaign plans. You may reach more potential and existing consumers at the right time, in the right place, and with the correct messaging by utilising a variety of content automation solutions that make use of artificial intelligence and machine learning.
Technology buyers are frequently overloaded with information because the B2B market for technology is crowded with content, much of which may not be pertinent to their needs. With marketing automation, you can target your advertising more precisely, increasing the chance that someone will interact with you. Marketing automation systems can focus in on the timing, messaging, and channels that are most likely to engage a prospect by utilising machine learning and AI. Additionally, specialised and tailored marketing may be carried out at scale with marketing automation, which is frequently too laborious with traditional marketing. At FlexB2B, we frequently advise using content automation as a component of a larger campaign. Automation may increase efficiency, but it cannot completely replace traditional labour.
Our marketing automation services now focus on Hubspot and Marketo, but we can also improve the functionality of a variety of other tools and platforms.
The fact that marketing automation systems frequently display thorough reporting and insights on your screen is a huge benefit. You can quickly determine what is working and what isn’t, as well as what aspects of your marketing messaging need to be adjusted for better outcomes.