The B2B search marketing firm that
is intimately familiar with the technology sector
With our B2B search approach, you can make sure that your material is seen.
Why work with a B2B search marketing firm?
No matter how strong your brand or your offering is, without visibility in the search engine results pages, results are impossible to attain. B2B search strategy is all about capturing buyer interest in the fiercely competitive technology sector, whether by boosting your positions in organic keyword-driven search or by utilising sponsored search engine marketing solutions.
Today, a well-honed Search Engine Optimisation (SEO) strategy and SEO copywriting talent are needed to guarantee that your brand performs effectively in search engine results. Our staff collaborates with you to conduct thorough keyword and keyphrase research while creating a plan to gradually improve your rankings. Additionally, we train your team to improve their SEO skills so you can keep optimising your content assets.
Our group of media experts also creates Search Engine Marketing (SEM) campaigns, using the most efficient messaging and placements. Based on thorough reporting and analysis, we collaborate with you to continuously improve your campaigns.
The B2B search method used by FlexB2B
Continual optimisation
The field of search marketing is quite active and competitive. Continuous optimisation is essential for SEO and SEM success. To increase the efficiency of each of your unique SEM campaigns, our team is continually monitoring the search rankings.
Data-driven by research
All of our SEO and SEM strategies are supported by thorough research that makes use of top-of-the-line resources. We use our knowledge of the B2B technology sector to suggest and put into practise the best plan for your business.
Our capabilities within this service
Organic SEO
SEM
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FlexB2B uses top-notch marketing automation solutions to streamline B2B search marketing so that customers are reached at the ideal moment, over the ideal channel, and with the ideal message.
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B2B Social Media
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FAQs about B2B search marketing services
Search engine optimisation, or SEO. It involves utilising a variety of tactics to increase your brand’s “ranking” and “visibility” in search engines. The ‘ranking’ describes how ‘high up’ in the list of search results your website is located. Your brand’s ‘visibility’ is determined by how prominently it appears in search results. A search engine will take into account a number of factors when deciding the ranking and exposure of your website, or even a particular page within it. Keywords, metadata, internal link structure, and even the amount of external websites that link back to your website (backlinks) are all included in this. Even the way users navigate your website, its organisation, and its design will be evaluated by search engines.
The goal of SEO is to make your content more appealing to search engines so that it will rank higher in search results and be more visible. Search Engine Marketing (SEM), in contrast, involves paying to have your brand’s advertisement appear when a user searches for a particular term.
The DemandGen 2022 B2B Buyers’ Survey found that 67% of B2B buyers begin their research on the internet. According to market researcher Hubspot, customers use search engines to learn more about their issues or to look for prospective solutions. Based on reviews or information from social media, they can then assess the options that are offered.
When working with FlexB2B, you get comprehensive strategic guidance on your search plan. We have the in-house expertise to carry out your SEO and/or SEM plan on your behalf in addition to assisting you in determining your needs and making recommendations. Every step of the way, our skilled search team works with you, offering constant monitoring and analysis to make sure your visibility and performance are consistently optimised.