The tech brands' B2B social media agency
FlexB2B stands apart from other B2B social media companies thanks to its decades of experience in B2B technology marketing.
Why use a B2B social media agency?
Your B2B customers are active on social media:
- Internet users utilise social media for networking and research connected to their jobs in 22.7% of cases.
- LinkedIn is used for content marketing by 96% of B2B content marketers.
- For social media, 89% of B2B marketers utilise LinkedIn. generating B2B leads
- 90% of B2B content marketers use social media as their primary method of distribution.
FlexB2B links you with your customers in the social media channels where they are actively considering their technology purchases as a top B2B social media agency. We have the strategic insight, in-depth understanding of the social media ecosystem, content and design expertise to make sure you’re reaching the right people, at the right time, and at key stages in their purchasing process. To learn how to utilise social media to nurture clients before, during, and after an engagement with you, speak to our social selling experts.
Source: How to Build a Better B2B Social Media Marketing Strategy.
The method FlexB2B uses for B2B social media selling
Creating brands for businesses and people
We provide content programmes that strengthen and promote your company's brand as a B2B social media agency. We can provide comparable outcomes for specific members of your sales teams. We assist your sales representatives in developing their individual online reputations by introducing them to the appropriate contacts and advancing their status as technological thought leaders.
Reaching clients at the appropriate time and location
effective B2B technology Reaching customers at the correct point in the buying process is the key to social selling. You must give them the facts they require to make an informed choice while also adding your brand to their list of options. Our strategic social selling professionals give you the knowledge you need to make sure your messaging is timely, efficient, and reaching both current and potential clients.
Our capabilities within this service
Social media strategy
Measurement and analytics
Content production
Personal brand building
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FAQs about B2B social media services
Social selling is the practise of connecting with potential customers using social media channels while promoting your product or service. The goal of social selling is to keep your company at the forefront of customers’ minds when it’s time to make a buy. The first component is contact creation, which is possibly the most effective tool available to salespeople. It is also quick, simple, and cost-free. A channel via which you can inform potential clients about your company, product, or service is immediately created when you connect with them on LinkedIn, Facebook, Twitter, Instagram, or another social media network.
You can promote the benefits of your goods and services to a (relatively) captive audience if a contact accepts your invitation or follows you back. Given that they freely linked with you, there is a good possibility that they will be receptive to the information and messages you are sharing with them, whether directly or through a larger social platform. The FlexB2B team, who are experts in social selling, can assist you at every stage of the way.
It’s crucial to make the most of your connection with a prospect once you’ve established a connection with them on social media. Be strategic and targeted rather than bombarding them with unfocused information. Teach instead of selling. Discover insights and give valuable information to convince the contact that you are a person they should pay attention to. Positioning yourself as a trusted subject matter expert is one of the fundamental “pillars” of social selling, according to LinkedIn; 62% of B2B customers respond to salespeople who engage with pertinent insights and prospects. By posting pertinent industry content, leaving comments on breaking news stories, and establishing your professional brand, you can do this.
The capacity to evaluate your use of social selling is crucial, as stated by LinkedIn. The first social selling statistic of its type, the “Social Selling Index” (or SSI) on LinkedIn is based on your LinkedIn activity and scales from 0 to 100. According to a LinkedIn internal study, having a high SSI and hitting sales targets go hand in hand.
Building a strong and credible brand across all of your social media platforms is essential before you start your social selling journey. This can involve updating your LinkedIn profile, posting a professional photo, and carefully reviewing and filtering any prior content you may have placed on any site with which you are affiliated.