B2B event marketing that
makes an impact

With the help of FlexB2B's professional B2B event marketing strategy and services, your virtual, hybrid, and in-person events will provide superior results.

Why use a B2B event marketing agency?

A crucial component of the marketing mix is events. Events enable you connect with customers and communicate information about your company in a curated atmosphere, whether they are virtual, in-person, or hybrid. However, it’s getting more and harder to stand out and get attendance since there are so many events—on a wide range of themes and from practically every company.

In the current context, successful, high-impact events demand strategic planning and inventive execution. In order to draw attendees and engage audiences, marketers must find engaging, new material. 

FlexB2B works with technology companies to maximise the impact of their B2B event marketing by employing account-based marketing techniques and data-driven research to determine exactly what attendees desire. With the aid of these data, we are able to create engaging material that stimulates continued interest in your business among event participants after the event.

The method FlexB2B uses for B2B Event Marketing

Maximum content generation

Does your staff create excellent content for your events but never reuse it or post it again? By transforming your content into a variety of assets to be used in content programmes and nurture streams for both attendees and non-attendees, FlexB2B lets you get more value out of your content.

End-to-end engagement

While it's important to engage attendees during your event, it's equally important to keep their interest thereafter and foster a relationship. At each stage, our B2B event marketing strategy focuses on driving continuous interest in your brand.

Our capabilities within this service

Event strategy

Using Account Based Marketing, research and data-led insights, we help you conceptualise and plan your events based on what your audiences are looking for in terms of content, speakers and formats.

Event promotions

We create event invitations, promotional content and even registration experiences to help you attract the highest number of attendees.

Content creation

Our skilled designers, animators, copywriters, and videographers produce event content with impact and audience connection in mind.

Nurture marketing

We assist you in connecting with attendees and non-attendees after your event by repurposing existing event content to enhance their experience.

Related Services

B2B Social Media

FlexB2B, a B2B social media firm, can assist you in reaching clients in the channels where they are actively researching or considering technology purchases since we have the strategic knowledge, social media expertise, and creative abilities to do so.

Learn more

B2B Branding

Our experienced creative team ensures your brand is ideally represented across all of your videos and other marketing collateral. Our B2B branding services can provide the professional presence and impact you need.

Learn more

Social Selling

Our team provides high-quality, user-friendly templates for your regular ABM activities, as well as direction and training for your staff to produce internal, cost-effective, brand-consistent marketing content.

Learn more

FAQs about B2B Event Marketing

Our strategy team collaborates with you to define your marketing objectives before figuring out the best way to connect with your target market. We can assist with conceptualising your event, planning your content, promoting the experience, and nurturing your attendee prospects after the event. This will ensure that you are getting the most out of your event content and converting the greatest number of leads.

High value material is one of the most crucial components of a successful virtual event. Your audience involvement is more likely to increase the more value you provide. High-quality event content examples include:

  • sessions that assist participants in resolving certain issues or picking up new abilities.
  • networking events with peers that have comparable objectives and interests.
  • Possibilities for interaction with subject matter experts or influential figures in the sector.
  • Get results more quickly with free downloads of worksheets, guidelines, and eBooks.
  • Attendees can learn how to deal with frequent pain spots in their lives or careers by using tools like calculators.
  • Access to special discounts and offers from sponsors.
  • Open conversations, polls, surveys, Q&A sessions, or even breakout rooms for small group discussions are all examples of interactive sessions that go beyond simple lectures to generate involvement.

To provide guests more value, there are numerous ways to reuse and repurpose event content. Examples comprise:

  • making a highlights reel, a succinct, snappy film featuring event clips.
  • Share intriguing details and figures about the occasion.
  • creating an infographic from poll results.
  • granting access to the presentations of the speakers.
  • transforming event materials into informative blog posts or articles
  • using video as a resource.
  • plus a lot more.

Want to know more about B2B Event
Marketing? Contact us.

FlexB2B, in contrast to other B2B marketing firms, specialises in technology brands. In an increasingly cutthroat environment, we have assisted some of the top technology companies in connecting with their clients. How may we assist you?